Will Hojicha Become the New Matcha Hype?

In the world of tea, there is always room for new discoveries and trends. In recent years, matcha, the bright green powder rich in antioxidants and offering an energy boost, has gained enormous popularity. But there is a new star in the tea firmament: Hojicha. According to Mara Grimm – Culinary Journalist and restaurant critic for Het Parool, Hojicha could become the next big hype.

In the world of tea, there is always room for new discoveries and trends. In recent years, matcha, the bright green powder rich in antioxidants and offering an energy boost, has gained enormous popularity. But there is a new star in the tea firmament: Hojicha. Could Hojicha become the next big hype?

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